Advanced Payment Technologies, LLC

Gift and Loyalty Cards

Rewarding loyal customers and creating new customers are priorities for any business. Gift card programs pave the way to meet these goals, drive profits, and improve cash flow.

Gift Card Facts & Statistics

  • 55% of gift card recipients require more than one trip to the store.
    (Standard Register's 2001 "National Consumer Survey of Plastic Card Usage and Awareness")
  • Less than 86% of gift card holders ever redeem the full value of their gift cards. (Standard Register's 2001 "National Consumer Survey of Plastic Card Usage and Awareness")
  • Retailers switching from paper gift certificates to magnetic stripe prepaid cards realized a year over year sales jump of 15% to 46% on prepaid cards. (Standard Register's 2001 "Survey of National Retail Card Issuers")
  • Companies can increase revenues by nearly 50% by retaining only 5% of their customer base. (Frederick Reichheid, author of "The Loyalty Effect")
  • Customer spending is 46% higher with companies that offer loyalty card programs. (1999 Loyalty Monitor study by Total Research Corp. and Custom Marketing Corp.)
  • Over 60% of US households said that loyalty card programs were important in their shopping decisions. (AC Neilson Survey)

Advanced Payment Technologies

700 Twelve Oaks Center Drive
Suite 162
Wayzata, MN 55391
800-365-7270 Toll-Free
952-922-7655 Phone
952-922-7629 Fax
sales@aptpayments.com